Courtesy of my friend, I read Sell Side Advertising: A New Model? blogged by John Battelle that discusses a new model of online advertising. This concept is kind of proactive on solving the problem of how to get the right advertisement to the targeted audience at the right place.
The model seems pretty good: straightforward and easy to implement. It would be even better if the model can solve a huge problem that no one yet can resolve--to show up an advertisement at the right time.
Oh well, that is a tough question that the smart people are going to tackel. On the other hand, wouldn't it be awesome if we can extends God's presense in this arena?
".... Christians seeking to extend God's sovereignty in every country, in every aspect of precinct of life, including such tough precincts as advertising, journalism, .... " Engaging God's World: A Christian Vision of Faith, Learning, and Living
Echoing to the 7/24 retreat, there are Biblical principles for every aspect of human life. If advertisment can convey dirty thoughts such as this, can people find the message from Him through this?
Or is advertisment an area that Christians should never touch?