Lemons Never Tasted So Sweet
Remember the flickr downtime? A lot of people responsed and they have picked a set of interesting submission.
http://blog.flickr.com/flickrblog/2006/07/lemons_never_ta.html
A lot of them are really great! Hum, will she get a one year pro account for free :-)
While I was reading the FT today, there was an article talking about DIY marketing -- companies like Walmart that recently launched a website The Hub (School Your Way) which bascially is a contest asking people to put together contents using video, music, blog, etc to do internet branding-- i.e. consumer generated advertising.
And flickr did it in a more creative way since it uses it's downtime and turned something that was supposed to be bad to help buidling up its brand.
Hum... marketing...
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